How podcasters are turning to new technologies and partnerships to introduce programmatic ads

This article seemed interesting but this paragraph made my eyes bulge! They are figuring out ways to monetize when people listen to old episode, wow. 

   "The Swedish podcast company Acast earlier this month announced a partnership with Triton Digital, an audio advertising marketplace, to bring programmatic ads to its podcasts. Around the same time, Panoply, Slate’s podcast network, acquired Audiometric, an Australian podcast CMS that enables the dynamic insertion of ads — meaning that the software can insert fresh ads whenever a podcast is downloaded or streamed, whether that’s a podcast’s latest episode or one that is already a few years old." read more...